Somewhere between a radio dial and a drive-thru line, a strongly worded, single-spaced letter landed at Jumping Goat Coffee Drive-Thru—and wow, did it have feelings. Capital letters were deployed. Goat noises were quoted. Traffic metaphors were stretched to their absolute limit. The signature? “A Concerned Citizen.”
By Watertown Post Staff
Somewhere between a radio dial and a drive-thru line, a strongly worded, single-spaced letter landed at Jumping Goat Coffee Drive-Thru—and wow, did it have feelings. Capital letters were deployed. Goat noises were quoted. Traffic metaphors were stretched to their absolute limit. The signature? “A Concerned Citizen.” (Anonymous, of course. Classic.)
Let’s be clear about where Watertown Post stands.
First: on Facebook, we follow exactly two Watertown businesses. Two. Not twenty. Not two hundred. The Jumping Goat is one of them. That’s not an accident—it’s a signal. We support local businesses, especially new ones that take a risk, hire people, and give the community something it actually uses. If they’re doing well? More power to them. Success is contagious, and we like outbreaks of that kind.
Second: the letter itself. Complaints about ads? That’s called marketing working. Complaints about traffic? That’s called demand. Lines of cars don’t form because nobody cares; they form because people do. You don’t accidentally create a “problem” that involves customers lining up to give you money. That’s the business equivalent of being mad at a bakery because it smells like bread.
Third: City Council. The letter promises a dramatic appearance at a future meeting. We’ll believe it when we see it. Until then, it reads less like civic engagement and more like something written after skipping breakfast and hearing the goat one too many times. If the author does show up, we’ll cover it—clipboard ready, goat jokes holstered.
Now, our one and only critique as the Watertown Post—and we mean this sincerely:
👉 Make the coffee bigger.
That’s it. No notes on branding, no notes on goats, no notes on ambition. Just… a larger cup. Northern New York runs on caffeine and weather complaints, in that order.
Everything else? The Jumping Goat is doing exactly what a new business should do: be visible, be busy, and be talked about. If that ruffles a few feathers—or baby bottles—that’s not a crisis. That’s commerce.
So here’s our stance, in plain English:
Pro-Jumping Goat. Pro-business. Pro-growth. Pro-coffee (large).
And if the anonymous letter writer ever makes it to City Council? We’ll save them a seat—preferably after they’ve had one.
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